About the founder
Hi, I'm Kelli Williford, CEO & Founder of Optimized Strategies LLC.
With nearly a decade of demonstrated expertise, I have successfully built and scaled firms, leveraging my extensive background in marketing, intake, business development, and operational efficiency.
My specialty lies in a holistic approach to firm management, encompassing marketing, intake, client experience, firm development, and much more. My approach is data-driven, enabling me to not only identify and leverage opportunities for improvement but also to implement sustainable solutions that drive success.
Recognized by peers as sharp, fast, analytical, a team player, deeply knowledgeable and experienced in this industry, I thrive on fostering environments that encourage growth, efficiency, team optimization and exceptional client service. Through my detailed expertise in areas like CRM integration, vendor management, KPI development, and beyond, I empower firms to achieve and surpass their operational and growth objectives, ensuring they are well-positioned to navigate the complexities of the legal market with confidence and strategic foresight.
With years of hands-on law firm experience, I deeply understand what it takes to run a successful practice. Whether you need a targeted project or comprehensive approach, I'll leverage my expertise to grow and optimize your firm.
Law Firm Consulting
I'll work with you and your team to alleviate pain points, drive results and achieve your vision.
My experience and work is
data-driven, enabling me to not
only identify and leverage opportunities for improvement but also to implement sustainable solutions that drive success.
Fractional Leadership
For the firm with a short-term need for project management or leave coverage.
Monthly or Weekly Management Meetings: Consider me an extension of your leadership team. I can participate in your internal leadership meetings and provide insight before, during and after.
Audits
Need a second look from a
seasoned pro?
With an auditing service, I provide a comprehensive evaluation of:
Vendor Agreements & Performance, Firm Software, Marketing, and Operational Performance.
Get in Touch
In our initial discovery call, we will discuss the issues your firm is facing and explore solutions to address pain points and identify the best solution tailored for your law firm.
I offer a variety of certifications, partnerships and connections with a multitude of vendors in the legal space.
Certifications
