ABOUT the Founder
Driven By Helping Others & Solving Problems
Hi, I'm Kelli Williford, CEO & Founder of Optimized Strategies LLC.
With over 8 years of extensive experience working in personal injury law firms, including one of the most successful and well-known large firms in the South, I bring a wealth of knowledge and hands-on expertise to the table. This path has not only broadened my understanding of the market but has also refined my ability to drive growth, enhance client experiences, and foster operational excellence in the legal domain.
My specialties span a wide range of areas critical to a law firm's success, including marketing, intake, client experience, HR, business development, data and analytics, and technology consulting.
Whether working with start-ups, small firms, or national entities, I have consistently demonstrated my ability to drive results and optimize operations.
What sets me apart from other consultants is my unique combination of knowledge and practical, real-world experience within law firms. For years, I have not only studied the intricacies of legal operations but have also rolled up my sleeves and worked within the trenches of firms, achieving tangible results.
Peers describe me as sharp, fast, analytical, and resourceful, as well having a keen eye for spotting talent and working with team members to reach their full potential. These qualities have enabled me to excel in my previous roles as well as pursue a career as a consultant and a trusted advisor in our industry.
With this distinct advantage, I am well-equipped to provide my clients with tailored solutions that are both innovative and proven effective.